Lovea Moroccan Argan Brilliance Shine Shampoo Review

The third product I’ve been trying out for MyPure is Lovea Bio Moroccan L’Argan Brilliance Shine Shampoo, which promises to ‘bring life and vitality to dull, lifeless hair’. Lovea is a French Brand that mainly specialises in sun care products but also has an organic hair and skin care range.

I have heard a lot of people rave about Moroccan Argan oil to use as a fabulous hair treatment. Argan oil is known to do wonders to the skin and hair; it contains essential Vitamin E and antioxidants and has nutritive and anti aging properties. Lovea products do not contain any, parabean, silicone, GMO, PEG, phenoxyethanol, colorants or synthetic perfumes. Everything sold by mypure is sulfate free, paraben free & phthalate free.

The bright yellow large squishy tube isnt typical shampoo packaging. I would have thought it was body moisturiser at first glance if I was to see this on a shop shelf. The shampoo is very runny in texture and did not lather well.

I love the scent it reminds me so much of holidays due to the bright packaging and the scent. It doesn’t have a typical shampoo smell, it had a lovely familiar smell that I couldn’t put my finger on...it is marzipan? Was it vanilla? Coconut? Orange? Nuts? Spice? No it reminds me of those licorice allsorts sweets, the ones with the hundreds and thousands on...smells exactly like those! I have actually been sniffing this for a good ten minutes trying to explain the smell...it smells good enough to eat!

I did use my normal conditioner along with this shampoo, but as my hair is due for a cut (appointment is tomorrow!) it did tame down my hair and was shiner but I felt my colour was a little dull. I would love to see a conditioner or treatment to go with this shampoo. I am now tempted to pick up some Argan oil to see what all the fuss is about (this shampoo contains 0.3% of Morocco Argan Oil).
 
I am a bit of a shampoo snob if i’m honest – I tend to always go back to my expensive salon brands. I felt this shampoo was ok, but maybe not suitable for my hair I need something more conditioning as my hair is on the dry side. I am happy that the shampoo contains natural ingredients but I did notice its only 99.4% natural and that it DOES contain sulfate (the chemical that makes the shampoo lather) although I feel maybe a weaker amount compared to other shampoos as it didn’t lather well. I think this would be great shampoo for those who wash their hair every day and have are considered to have ‘normal’ hair.
 
I was surprised with the price it is definitely good value, if it suits your hair type, at £4.99 for a 200ml tube and is a available from the mypure website.