Umberto Giannini Glam Hair Catwalk Show

This week I was invited to the very glamourous Umberto Giannini Glam Hair Catwalk Show at London's Home House to showcase hairstyles created by Umberto Giannini stylists. British model Amber Le Bon has been appointed the face of Umberto Giannini’s new Glam Hair range. Amber had her hair backcombed into a giant beehive style before taking to the catwalk at the fashion event attended by many celebrities.

To promote the hair styling collection, Amber is appearing in an interactive video http://www.backcomb.me/ where users can attempt to help her achieve a dramatic backcomb look using all the elements of water, wind, fire and earth. The final stage of the game demonstrates how players can use Umberto Giannini’s Glam Hair Backcomb in a Bottle to achieve the style they want without damaging their hair with extreme styling.

Here are a few pictures from the event:

 

I shall let you know my thoughts on the new Glam Hair products once I have had a chance to try them out! I am certainly excited to try 'Backcomb in a Bottle' and their dry shampoo. For more information on the range of products you can visit http://www.umbertogiannini.co.uk/ 

Are you a fan of volume in your hair?