Lana Del Ray is the New Face of H&M

Swedish High Street Fashion Chain H&M has released their A/W 12 campaign shoot featuring the new face of the brand, singer Lana Del Ray. Lana, real name Elizabeth Grant, is seen wearing a blush pink Angora mohair jumper and matching pastel skinny jeans plus a pair of drop pearl earrings and kept her signature 60's inspired makeup, trademark backcombed hair and pastel pout.

H&M say "We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice.  We think she shows our fall fashion in a very inspiring way. Lana will star in press ads and a commercial. The theme of the campaign is a modern and feminine woman with a soft attitude to show off a woman's curves and silhouette with a focus on knitwear and tweed, pastel tones and accessories in contrasting wine red. "

The A/W12 collection will launch September 2012 and Lana has also recorded a cover of Blue Velvet for a short film commerical that will be released on September 19 via hm.com. Are you a fan of Lana Del Ray's?