TOWIE Lucy Mecklenburgh launches Fur Real Tan!

When I first read that The Only Way is Essex (TOWIE) star Lucy Mecklenburgh was teaming up with UK bingo website Foxy Bingo to launch a new fake tan called ‘Fur Real’ I thought it must be a joke! But apparently not...Lucy has helped design the new self tanning gel which launches after Foxy's perfume was released last year.

Lucy says, “The only celeb who rocks orange better than me is Foxy himself! I’ve already got my own swimwear range and nothing compliments my designs better than a nice tan. I don’t step out the house until I’ve got my Essex glow and with Fur Real, everyone else can have it too!”

Fur Real is priced at £9.99 and although Lucy looks nice and bronzed in the promo images it doesn't sound appealing! Is this the cheesiest TOWIE collaboration yet?!