Selfridges The Silence Room

When Selfridges first opened it's doors in 1909, Harry Gordon Selfridge created a Silence Room where busy shoppers could "retire from the whirl of bargains and the build up of energy". They announced yesterday that they are bringing it back as part of their No Noise initiative on 11th January 2013. Designed by architect Alex Cochrane, this reincarnation of the Silence Room has an insulated inner-sanctum, shielded from the noise and human traffic of the store.

Join Selfridges as they pay homage to minimalist design with a carefully curated edit of fashion, accessories and beauty products. Some of the world's most recognisable brands have taken the symbolic step of removing their logos in our collection of de-branded products - including Beats by Dre, Levi's, Marmite and Crème de la Mer - each creating exclusive collector's items. They have also partnered up with Headspace, the modern meditation experts, to deliver an extra helping of peace and quiet with your shopping. Look out for the Headspace pods throughout the store - each one offers a different guided meditation, to help calm busy heads.

You can see all the No-Noise products here. Will you be visiting The Silence Room? What do you think to de-branded products?