No7 Protect & Perfect Intense ADVANCED Serum

No7 Protect & Perfect Intense ADVANCED Serum is the UK’s first serum clinically proven to deliver anti-wrinkle results that get even better over time. An industry first, these groundbreaking results come from a 12 month clinical trial and have been scrutinised by the UK’s advertising industry advisors at the highest level.

Last year No7 launched the next generation of its much loved and best-selling serum, No7 Protect & Perfect Intense ADVANCED Serum, clinically proven to produce even better anti-ageing results than the original. A year on, No7 are excited to reveal an exciting beauty industry first Results, claim…

‘No7 Protect & Perfect Intense ADVANCED Serum is the UK’s first serum clinically proven to deliver anti-wrinkle results that get even better over time.’ 

Encouraged by the exceptional results after 6 months product use, Boots skincare scientists decided to continue the trial to 12 months, driven by the fact they wanted to see how long the results would continue to get better.

The clinical trial took place over 12 months with two groups of volunteers. One group applied the new No7 Protect & Perfect Intense ADVANCED Serum on one side of their face and the original No7 Protect & Perfect Intense Serum on the other (double blinded). The other group applied No7 Protect & Perfect Intense ADVANCED Serum on one side and applied nothing on the other side. Crows feet and under-eye wrinkles were then graded by a dermatologist every month.

No7 Protect & Perfect Intense ADVANCED Serum costs £24.95 for 30ml from Boots.com